How do I learn digital marketing?
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What is a digital marketing course? Digital marketing has literally exploded over the last decade because of the benefits it generates for businesses but also because it provides a tailor-made response to the new behaviors of current consumers. Digital marketing actually refers to all of the practices whose aim is to promote a business, capture leads, and win new customers via different digital media: • The web: corporate and commercial blogs, sites. • social networks. • The SEO: SEO on search engines. • The SMO: SEO on social media platforms. • L'inbound marketing: content marketing, newsletters... • Mobile marketing: m-couponing, applications, geolocated push notifications ... • Email campaigns. • Big Data: the exploitation of internet users' data. • Local marketing: geolocalized advertisements on search engines, social networks In digital marketing, therefore, all-digital levers are activated in order to: • Acquire new customers. • Detect leads. • visibil